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A New Home for Sustainable Fashion online:

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Just got word that eco-design portal Inhabitat just unveiled Ecouterre, an eco-fashion website dedicated to writing about about designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to lifecycle and disposal.

Sweatshop worker in Bangladesh, Photo courtesy new york times.

Sweatshop worker in Bangladesh, Photo courtesy new york times.

In ecouterre’s words, their mission is: To follow the evolution of the apparel industry toward a smarter and more sustainable future, as well as facilitate a conversation about why sustainable fashion matters.

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Definitely important in Yogue’s view, since our take on clothing has always been that it affects all of us and so intimately.  After all, we do wear clothes (most of us) all the time and the choices we make collectively and individually can have an enormous impact on our environment.

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Add ecouterre to your bookmarks to stay in the loop for news on emerging eco-fashion trends, interviews with leading designers working with sustainable fabrics and the stats on why moving towards sustainable practices in fashion could be the saving grace for what is generally a pretty wasteful industry.

namaste.  peace.

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