In Ayurveda the bitter taste is as important as sweet. They form a duality – one cannot exist without the other, bitter is the Yang to the sweet taste’s Yin. Each also enhances the other. E.g. Think about how much sweeter something sweet would taste after you have a sliver of bitter and sour grapefruit. While the effect of something sweet is nourishing and cooling – literally nourishing our blood plasma and tissues, too much sweetness can make a body limp and soft. An example of the sweet taste is sweetened yoghurt or probably what is more typical: a hyper sweet candy bar that you find by the droves in North America.